As artists working with algorithms to create, we wanted to showcase the capabilities of our tools in such an exercise. Generative Adversarial Networks (GANs) are able to generate new and unique images from a large number of exemples. We advocate that in the future Paris, those types of algorithms will be used by creatives to come up with new ideas of design and colors. All the existing models which can be spotted on parisians are a perfect basis for the algorithms to understand the fashion and trends in a given city, and they are able to create the perfect match for the expectations of fashion lovers.

The result of our experiment: an original Nike sneakers, designed by artificial intelligence. The colors have been invented and arranged by the algorithms, after analyzing the existing models. More than a mere mix, it is the interpretation of an artificial intelligence and its participation to years of work performed by designers at Nike. We signed the pair with a glimpse of the mathematical formula which defines the relationship which makes the algorithms work.