About Us

We are Obvious, a French trio of artists and researchers working with artificial intelligence to create art. Inspired by the Renaissance workshops, we operate at the crossroads of academic research and art.

Our work consists in building artificial intelligence algorithms in the creative field, and producing artworks using those tools. Our research laboratory hosted in Sorbonne University and funded by the French National Research Agency (ANR) is leading research in the fields of image, video and sound generation. We are behind the first artwork created using artificial intelligence to go through a major auction house (Christie’s, 2018), and we have been exhibited in some of the world's most iconic museums. We are represented in galleries in France and South Korea.

Our Vision

We are carried by our conviction that science and art are deeply interconnected. We engage actively in the current visual revolution, and we believe a positive future can be reached with an an optimistic approach, as the narratives of today will shape the future of the next generations.

We believe in an approach to AI which is deeply humanist, with technology as a tool allowing the bettering of our collective future. We develop artificial intelligence algorithms and we use them to explore new aesthetic and conceptual grounds. We see our work as an invitation to an oniric journey which transcends the relationship we have as humans towards technology.

Artistic Trio

At the core of Obvious is a trio of artists working as a single creative body. Through dialogue, contradiction, and shared intuition, Obvious develops a collective vision that goes beyond individual authorship. Their practice blends conceptual rigor with creativity exploration, grounding speculative ideas in tangible works that question how technology is perceived in our society, and offers an optimistic take on a largely criticized tool.

Obvious is represented by galleries in France, UK, China and South Korea, and their work has been shown is some of the world's greatest museums.

Obvious Studio

Obvious collaborates with brands, institutions, and cultural actors who seek new forms of expression through technology. They design bespoke projects where artificial intelligence becomes a narrative and aesthetic medium rather than a technical showcase. Each collaboration is approached as a long term exploration, aligning artistic intent, research depth, and production excellence to create works that resonate beyond their immediate context.

Obvious believes that these collaboration are the best way to bring their work to a broader cultural space and audience, and they are grateful for the human experience and shared discoveries these projects bring.

Research Laboratory

Obvious conducts research within a laboratory in collaboration with Sorbonne Université and supported by the Agence nationale de la recherche. They work at the intersection of artificial intelligence and visual creation. Their work explores how algorithms can be used by artists to express a vision, develop new aesthetics, and explore new conceptual grounds. Their research is not a support layer to the practice but a core driver, and a pillar of their vision of the complementarity of art and science.